From the Graebel Newsroom.
GRAEBEL COMPANIES APPOINTS KAREN KAUKOL AS CHIEF MARKETING OFFICER
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(Aurora, COLO USA) – Marketing executive Karen Kaukol has joined Graebel Companies, a global leader in corporate relocation services, as chief marketing officer. In this role, she will lead the firm’s global marketing efforts, including branding, market research, digital marketing, customer acquisition and retention programs, public relations, event marketing, and new product commercialization. She will be based at the corporate headquarters in Denver, reporting to George Bates, senior vice president of sales and marketing.
“Karen is truly an innovative and dynamic marketing leader with a relevant global mindset and clear understanding of Graebel’s vision, culture, technology and value proposition, which uniquely and effectively support our clients’ global talent deployment needs.” said Bill Graebel, CEO of Graebel Companies. “Karen and her team will take the lead in telling this story – and helping us continue to put the customer first – as we build our business and brand worldwide.”
Kaukol comes to Graebel with deep marketing, product management and product innovation leadership experience in both business and consumer markets. Most recently, she served as senior vice president of global marketing at First Data, overseeing marketing strategy and programs for multi-billion dollar solution portfolios across multiple markets. She led the successful launch of more than 10 next generation payment, mobile and software solutions in the past three years, helping to position the firm as a leading commerce innovator in advance of its Initial Public Offering in 2015. She was a member of the company’s global leadership team and women’s leadership council.
Prior to joining First Data, Kaukol held several leadership roles at Western Union, leading U.S. consumer advertising, marketing, and product development for its money transfer and prepaid business units. She is a graduate of Indiana University and holds an MBA from the University of Minnesota.